Photographer SEO, demystified.
Studio Visibility checks your website, your Google ranking for your specialties in your city, whether AI assistants recommend you, and how you compare to the photographers and videographers booking the clients you want — then hands you a short list of fixes written in normal human sentences.
See what's holding your site back — free.
One page checked in seconds • No account, no credit card • See pricing
Latest full scan
rivermeadowphoto.com
Your homepage clearly targets Denver + newborn photography
Title, H1, and About page all line up. Keep it that way.
12 gallery images are named DSC_4821.jpg
Rename them like
denver-newborn-studio-session.jpgbefore you re-upload.You’re #14 for “newborn photographer denver”
Willow & Vine sits at #3 with a page for every neighborhood you shoot in.
ChatGPT named 5 Denver newborn photographers. Not you.
Add pricing and a clear service area — the studios it named have both.
550+
Photo + video specialties
5 AI engines
Checked for recommendations
Your actual city
Not generic keyword advice
Your actual competitors
Not industry averages
Sound familiar?
You are a photographer or videographer. Somehow you are also the marketing department. SEO shouldn't take a second career to figure out.
You searched for your own studio and found five competitors before you found yourself.
The SEO agency quoted $800 a month, forever — and you'd have to book an extra client every month just to cover it.
You opened a keyword tool, saw forty columns of numbers, and quietly closed the tab.
You took an online SEO course, finished every module, and still have no idea how to apply any of it to your own site.
Your last wedding film pulled thousands of views on Instagram — and your own website barely cracked forty.
Clients are asking ChatGPT for photographer recommendations, and you have no idea how to get on the list.
What you get
Every tool a photographer actually needs, in one place
Not forty. Nine things that move the needle for a portfolio site trying to get booked locally.
Site Health score
One score for your site's technical SEO: crawl health, schema, image alt text and filenames, and real PageSpeed numbers — with a plain-English fix for every issue we find.
Specialty rank tracking
We build the searches your clients actually type — “newborn photographer in Austin,” “wedding videographer Austin” — from your specialties and your city, then show you exactly where you land.
Ranking Health score
One score for whether you're actually positioned to rank: specialty coverage, content depth, and how your backlinks compare to the photographers already ranking above you.
AI visibility
We ask ChatGPT, Gemini, Claude, Perplexity, and Google's AI Overviews who they'd recommend in your area — and record whether your studio gets named, and who does instead.
AI Readiness score
A score built from exactly what gets a business cited by AI: FAQ and LocalBusiness schema, testimonials on your site, and whether you're named on the pages these engines actually read.
Competitor comparisons
Put your site side by side with the studios ranking above you. See what they cover that you don't, and watch the gap close over time.
Full site audit
Every page crawled for duplicate titles, missing headings, thin content, and broken schema — so you know exactly what's missing before a client ever notices.
Page speed that matters
Real mobile performance numbers, plus the specific oversized gallery images making your portfolio pages crawl on a phone.
Local listing score
Your Google Business Profile checked against the local photographers outranking you — categories, service area, and the fields Google actually uses for map results.
See for yourself
Exactly what a recommendation looks like
Not a jargon report. A short, ordered list of specific things to fix, with the most important one first — this is the real findings view, with a sample site's data.
Site Health
- Do this firstcriticalTechnical
6 pages are missing a meta description
Google is writing your snippet for you — usually the first sentence it finds, out of context.
Fix: Write one clear sentence per page describing what a visitor will find there. - warningContent
12 gallery images are named DSC_4821.jpg
Filenames are a ranking signal Google can actually read, and yours say nothing about what's in the photo.
Fix: Rename them like denver-newborn-studio-session.jpg before you re-upload. - infoTechnical
No FAQ schema on your pricing page
AI engines lean on FAQ schema to lift answers straight from your site instead of guessing.
Fix: Add 3–4 common questions (and answers) to the bottom of the page.
And that's just Site Health. Every score comes with its own recommendations.
Ranking Health
You rank for 3 of your 12 target searches
AI Visibility
Named in 2 of 8 AI answers we checked
Page Speed
Your gallery page loads in 6.2s on mobile
Local Listing
Your Google Business Profile is missing 4 service area cities
Why Studio Visibility is Different
Most SEO tools were not built with you in mind
They were built for marketing teams with a budget and a vocabulary. This one was built for a photographer or videographer who knows how to make great work, but isn't an SEO expert.
Typical SEO tools
- Built for e-commerce brands and SaaS marketing teams
- “Improve your topical authority and internal link equity”
- Generic keyword lists you have to research yourself
- Tracks Google and stops there
- $99–$500 a month, often plus a consultant to read it for you
Studio Visibility
- Built for one photographer or videographer with a portfolio site and no marketing budget
- “Rename these 12 gallery photos — here's the filename to use”
- Keywords generated from your specialties and your city, automatically
- Tracks Google plus the five AI engines your clients now ask
- $15–$49 a month for one site, no contract, nothing to interpret
Real-language suggestions
What you usually get
Thin content detected on 6 URLs. Optimize crawl budget and improve semantic relevance for target entity clusters.
What we tell you
Your six venue pages each have two sentences on them. Pick the three venues you shoot most, and write a short paragraph about what a wedding day there actually looks like — timings, light, where you shoot portraits.
Built around your work
Studio Visibility knows the difference between a newborn studio and a wedding film company
Pick your specialties when you sign up. Everything after that — the searches we track, the questions we ask the AI engines, the competitors we pull, the fixes we suggest — is built from them and from the city you shoot in.
- 550+ photo and video specialties across 40 categories — pick as many as you actually shoot.
- Your primary specialty gets the deepest coverage, because that's the work you want more of.
- Connect Google Search Console (optional) to see your real clicks and impressions next to every specialty.
A few of the specialties we cover
Some of your clients may not be Googling any more. They're asking.
“Who's a good wedding videographer in Charlotte?” is exactly the kind of thing people now ask an AI assistant instead of typing into Google — and it answers with three or four names. We ask those questions for you, on every major engine, and show you exactly who got named — and what the ones who did have on their sites that you don't.
Mentioned or not
A straight answer for every question, on every engine, every scan.
Who got named instead
The studios the AI recommends in your city, and how often.
What to change
Concrete edits — pricing pages, service areas, FAQs — that get you into those answers.
How Studio Visibility Works
Three steps, no learning curve
No dashboard training, no onboarding call, no glossary open in another tab.
STEP 1
Tell us about your studio
Your website, the city you shoot in, and the specialties you want to be booked for. Takes about two minutes.
STEP 2
We run the scan
We crawl your site, check your Google rankings, ask the AI engines, and pull the competitors ranking above you. Grab a coffee.
STEP 3
You get a to-do list
Ordered by what will help most, written in plain English, specific enough to hand to whoever built your site.
We never touch your website. You stay in control of every change.
Pricing
Less than one mini session a month
Start with a free Visibility Snapshot. Upgrade only once you've seen what's actually wrong.
Free
See where you stand
$0
- Full site crawl & Site Health score
- Page speed check (Google PageSpeed)
- Specialty & page-keyword analysis
- Plain-English fix for every issue we find
- 1 site
- Upgrade to add Google rankings, AI visibility, competitors & GBP
Solo
For a single studio
$19/mo
or $15/mo billed annually ($180/year)
- 1 full scan a month
- Full site audit & Site Health score
- Google ranking tracking for your specialties
- AI visibility across ChatGPT, Gemini, Claude, Perplexity & AI Overviews
- Competitor comparisons
- Specific, plain-English fixes
- History & trends
- Track as many sites as you like
Pro
Stay on top of it
$49/mo
or $39/mo billed annually ($468/year)
- 5 full scans a month
- Everything in Solo
- Competitor tracking over time
- Expanded keyword coverage
- Track as many sites as you like
Studio
Multiple brands or locations
$99/mo
or $89/mo billed annually ($1068/year)
- 12 full scans a month, shared across your sites
- Everything in Pro
- Track as many brands or locations as you like
- Priority support
Flexible pricing
Don't want a subscription? Buy only the scans you need.
The same complete scan a plan runs, without the monthly fee. Credits never expire, so you can scan, make your changes, and scan again when you're ready.
Already on a plan? Add an extra scan to your current period any time for just $9 — no need to wait for your next billing cycle.
FAQ
Frequently Asked Questions
Do I need to know anything about SEO?
No. That's the entire point. Every finding is written as a sentence you can act on — which page, what's wrong, and what to change it to. If a fix needs your web person, you can forward it as-is.
Will it change my website?
Never. Studio Visibility only reads your public site, the same way Google does. You decide what to change and make the change yourself, in whatever platform you use.
Does it work with Showit, Squarespace, WordPress, Pixieset…?
Yes. We read your live site, so the platform doesn't matter. The fixes are described in terms of pages and content, not code, so they translate to any builder.
Does this work for any photography or video specialty, or just weddings?
Any specialty — newborn, boudoir, real estate, headshots, pets, product, wedding films, corporate video, and 550+ others across 40 categories. Pick what you shoot, and everything else (searches tracked, AI questions asked, competitors pulled) builds itself around that.
What's in the free Visibility Snapshot?
We crawl your whole site and give you your audit score, every issue we find, and a page-by-page view of which specialties each page targets. What it doesn't include is the parts we pay for per check — your live Google positions, the competitors ranking above you, your Google Business Profile, and the AI engines. Those need a plan, and start at $15 a month.
I only need this once. Do I have to subscribe?
No. You can buy a single full scan on its own — the same complete scan a plan runs, just without the monthly fee. There are multi-scan packs too if you want to re-check after making changes, and credits never expire, so you can use them whenever you're ready.
The library
Plain-English SEO guides, free to read
No jargon and no agency-speak — just what actually helps a photography website get found, on Google and now on AI search too.
Google Lens Traffic Now Shows Up in Search Console: What Photographers Should Look For
Search Console just added a Multimodal filter for Lens and Circle to Search visits. For a photography site, it may be the first time you can see people finding you through your photos themselves.
6 min readAI SearchWhy Ranking for One Search Term Isn't Enough Anymore
Google and AI tools like ChatGPT no longer rank one page for one keyword — they assemble answers from whoever covers a whole topic best. How photographers can build that topical authority before a competitor claims it first.
8 min readSEO BasicsDo Photographers Need an SEO Tool, a Course, or an Expert?
The different ways to improve your photography SEO — learning it yourself, a traditional SEO platform, hiring a professional, or a tool built for photographers — and how to know which fits your business.
10 min readAI SearchCloudflare's September 15 AI Bot Change: What to Check Before It Lands
Cloudflare is splitting one bot toggle into three. The mistake this makes possible — blocking Google along with it — is real. Here's how to tell if you're exposed.
6 min readAI SearchGoogle's New AI Opt-Out Setting: What It Means for Your Studio
A new Search Console setting can quietly remove your site from AI Overviews and AI Mode entirely — here's what it does, why there's no upside to flipping it, and how to check yours.
6 min readSEO BasicsHow Often You Actually Need to Update Your Site for SEO
Not daily, not never. A realistic maintenance rhythm for a photography website, broken down by what actually needs attention and how often.
7 min read
Janet Howard
Why I built this
I'm a photographer who spent years also being my own SEO department — reading guides, taking courses, and still not knowing what to actually change on my own site. Every tool assumed I already knew what I was doing. Studio Visibility is the plain-English answer I wished existed, built for the photographer or videographer who'd rather be shooting than decoding Search Console.
Find out what your clients see when they look for a photographer or videographer
Free Visibility Snapshot, no credit card, no sales call. Just an honest look at where you stand — and what to do about it.
Get found. Get booked.