SEO for Photographers on Showit

Showit is one of the most popular website builders among photographers, largely because it gives you pixel-level design freedom — you place every element exactly where you want it, with a separate mobile layout you design by hand rather than relying on automatic responsiveness. That freedom is also why SEO needs a little more deliberate attention on Showit than on a more structured builder: nothing is auto-generated for you, so nothing gets filled in unless you fill it in.

Set a title and meta description for every page

In the Showit editor, each page has SEO settings accessible from the page menu — typically a title tag and meta description field. These do not populate themselves from your design, because Showit doesn't require your visible headline to be actual crawlable text (more on that next). Go through every page — home, about, each specialty page, contact — and set these deliberately, with your specialty and city in the title.

Make sure your headlines are real text, not just images

This is the single most Showit-specific issue we see. Because Showit lets you design with total visual freedom, it's easy to build a beautiful headline using a text box with a custom font — which is fine — but it's also easy to accidentally place text as part of an image or a design element that isn't actual selectable, crawlable text. If you can highlight and copy a headline with your cursor on the live site, it's real text and Google can read it. If you can't, it's effectively invisible to search engines no matter how prominent it looks. Check your homepage headline first — it's usually the highest-value line of text on your whole site.

Use heading tags properly, not just font size

Showit lets you assign proper HTML heading levels (H1, H2, H3) to text boxes in its settings, separately from how large the text looks. It's common to end up with a page that looks right but uses heading tags out of order, or multiple H1s, because text size was chosen for design rather than structure. Each page should have exactly one H1 — usually your main headline — with H2s for the next level of sections underneath it.

Add alt text to every image

Image alt text is set per-image in Showit's settings panel when you select a photo. Given how image-heavy a Showit portfolio site typically is, this is worth batching through deliberately rather than leaving for “later” — start with your homepage and portfolio pages. See Image SEO for Photographers for what makes good alt text, and don't skip renaming your files before upload either.

Pair Showit with its native blog integration if you want to publish content

Showit doesn't have its own blogging engine — instead, it's built to integrate directly with a WordPress blog behind the scenes, styled to match your Showit design so visitors can't tell the two apart. If content marketing (wedding features, style guides, local venue posts) is part of your plan, this integration is the standard way to do it on Showit rather than trying to fake a blog with regular pages.

Check your image file sizes — Showit won't compress for you

Unlike some builders, Showit doesn't aggressively auto-compress every image on upload, which means a page full of large exports straight from Lightroom can genuinely slow your site down. Compress images before uploading rather than relying on the platform to catch it.

Don't forget what's outside Showit entirely

Your Google Business Profile, directory listings, and AI search visibility are independent of your website builder. See Google Business Profile Tips for Photographers and Local SEO Tips for Photographers.